AI automation

Automate your company’s repetitive work and reclaim hours every week.

We build systems tailored to your SMB that run on their own. No technical team, no extra tool to manage.

The problem

The day fills up with tasks nobody should be doing by hand.

Most of these processes can already be automated. The question is where to start.

07:45 Read and triage email
09:10 Reply to quotes
11:30 Update the CRM by hand
14:00 Copy data between apps
16:20 Compile the report
10:05 Follow up on leads
12:15 Move invoices to Excel
17:30 Reply for the 3rd time
07:45 Read and triage email
09:10 Reply to quotes
11:30 Update the CRM by hand
14:00 Copy data between apps
16:20 Compile the report
10:05 Follow up on leads
12:15 Move invoices to Excel
17:30 Reply for the 3rd time
07:45 Read and triage email
09:10 Reply to quotes
11:30 Update the CRM by hand
14:00 Copy data between apps
16:20 Compile the report
10:05 Follow up on leads
12:15 Move invoices to Excel
17:30 Reply for the 3rd time
07:45 Read and triage email
09:10 Reply to quotes
11:30 Update the CRM by hand
14:00 Copy data between apps
16:20 Compile the report
10:05 Follow up on leads
12:15 Move invoices to Excel
17:30 Reply for the 3rd time
07:45 Read and triage email
09:10 Reply to quotes
11:30 Update the CRM by hand
14:00 Copy data between apps
16:20 Compile the report
10:05 Follow up on leads
12:15 Move invoices to Excel
17:30 Reply for the 3rd time
07:45 Read and triage email
09:10 Reply to quotes
11:30 Update the CRM by hand
14:00 Copy data between apps
16:20 Compile the report
10:05 Follow up on leads
12:15 Move invoices to Excel
17:30 Reply for the 3rd time
07:45 Read and triage email
09:10 Reply to quotes
11:30 Update the CRM by hand
14:00 Copy data between apps
16:20 Compile the report
10:05 Follow up on leads
12:15 Move invoices to Excel
17:30 Reply for the 3rd time
07:45 Read and triage email
09:10 Reply to quotes
11:30 Update the CRM by hand
14:00 Copy data between apps
16:20 Compile the report
10:05 Follow up on leads
12:15 Move invoices to Excel
17:30 Reply for the 3rd time
What we can automate

Concrete results, not features.

≈ 2h saved per day
Automation

Email triage and replies

Every message is read, classified and answered — or routed to the right person — without anyone opening the inbox.

  • Replies in your voice, approved by you
  • Automatic routing by topic
  • Leads logged in the CRM instantly
Automation

Proposal and lead follow-up

Proposals no longer fall through the cracks. The system detects who hasn’t replied and follows up at the right time.

  • Automatic follow-up sequences
  • Tone and timing tuned to each lead
  • Meetings suggested and scheduled
Automation

Invoice data extraction

Invoices and receipts read themselves. Values are extracted, checked and posted to accounting.

  • Reads PDF, photo or attachment
  • Values checked automatically
  • Posted straight to accounting
Automation

Reports and dashboards

The numbers appear on their own. Sales, CRM and ops data combined into a ready-to-read report.

  • Data gathered from multiple sources
  • Report sent on the right day
  • Always up-to-date dashboards
Automation

Bookings and scheduling

Booking requests confirmed and scheduled automatically, with confirmation sent to the client.

  • Real-time availability check
  • Confirmation by SMS or email
  • Added to the calendar

And whatever is specific to your business.

The AI Radar identifies the processes with the biggest impact in your case.

How it works

It always starts with the diagnosis. The rest depends on your case.

There are no steps to climb. Every company starts where it makes sense.

1 / 4

AI Radar

A free 30-minute diagnosis. We identify the 3 processes with the biggest immediate impact on your business.

AI Map

A 6-12 month roadmap with an ROI estimate — for those who want the full plan before moving forward.

AI Project

We implement the prioritised automations, agents and integrations. No technical team needed on your side.

Support

Monthly support to keep everything running and improving as the business grows.

The services

Start with no risk. The recommendation comes after.

The diagnosis is free and we always state the price clearly before moving forward. Every company starts where it makes sense.

Service free

AI Radar

30-min diagnosis, 3 quick wins and an honest recommendation of the next step.

Service on request

AI Map

Half a day + a report with a 6–12 month roadmap and ROI estimate. Deducted if you move to implementation.

Service custom

AI Project

Implementation of the roadmap’s automations, agents and integrations.

Service on request

Ongoing support

Co-pilot (we guide, you implement) or Pilot (we ship one delivery per month).

Not ChatGPT◆ Built for SMBs◆ Start risk-free◆ No technical team◆ Free diagnosis◆ Results the same day◆ Not ChatGPT◆ Built for SMBs◆ Start risk-free◆ No technical team◆ Free diagnosis◆ Results the same day◆
Frequently asked questions

The usual questions.

How it works

That’s common. The diagnosis exists precisely to understand what went wrong and define the right approach, with nothing wasted.

ChatGPT is a tool. We build the system around it — one that runs on its own, without someone copying prompts every day.

That’s exactly why QRA does the implementing. The diagnosis takes 30 minutes; the execution is on us.

Cost & risk

The diagnosis is free. Beyond that, it depends on what makes sense, and we always say so clearly before moving forward.

The first quick wins are usually up and running in weeks, not months.

No. What we build is yours, and documented. Ongoing support even has a mode — Co-pilot — where we guide and your team implements, precisely for those who want to become self-sufficient. People who stay with us stay because they want to, not because they can’t leave.

Is it for us?

Yes. QRA is built for SMBs — no six-month projects, no jargon. We start with what pays off quickly, at the scale of your business.

Yes. We work with real estate (answering and following up on viewing requests), healthcare (bookings, confirmations and reminders that cut no-shows), professional services (email triage and monthly reports), e-commerce (support, tracking and product descriptions) and SMBs in general — any repetitive process that currently eats up your team’s day.

In most cases yes — invoicing, CRM, email, spreadsheets, scheduling. In the AI Radar we look at your specific tools; if one of them won’t work, we say so upfront rather than letting you find out halfway through.

Data & trust

Only what is genuinely needed, and agreed with you before we build anything. Some processes run without any sensitive data leaving where it already sits — in the AI Radar we tell you what your specific case requires, concretely, not in theory.

Where a mistake is expensive, nothing runs unattended. That’s why replies to clients go out in your voice and approved by you: the automation drafts, your team confirms before anything is sent.

No. It’s meant to give them back the hours currently lost to copying, pasting and forwarding. The goal is for the team to finally do the work that keeps getting postponed — not for there to be fewer of them.

Miguel Quina Ribeiro speaking at a professional event.
Miguel Quina Ribeiro on a discussion panel.
Miguel Quina Ribeiro in conversation backstage at an event.

A letter from the founder

Why QRA

Most of the businesses that come to us don’t have a marketing problem. They have an accountability problem.

People who think switching vendors, hiring one more freelancer or launching one more campaign is enough to fix business growth usually also believe a small tweak will double revenue overnight. It doesn’t work like that. Most of the companies I know have ambition to spare. What they lack is a system: traffic gets generated by one agency, sales are closed by another team, delivery is patched together by loose freelancers, and in the end nobody is accountable for the outcome. When something goes wrong, each vendor points at the vendor next door.

I got into this field in 1994, as an IT technician in a shop in Odivelas. Since 1998 I’ve been building web projects — over a thousand of them by now. I founded montejunto.com in 2006 and sold it in 2013. Since then I’ve managed digital projects for agencies like Made2Web, OrangeDynamic, Atlanticomp and UltraNova, always on the delivery side — not on the side that just sells the idea. In 2019 I founded Quina Ribeiro, Lda., and inside it the QRA project was born. We wanted to do, with our own team, what I spent three decades watching get done in a fragmented way: traffic, conversion, delivery and project management, all under the same roof.

Today I lead around 40 people: strategists, designers, developers, traffic managers, copywriters. We work together as a team, not as a set of vendors. We don’t sell loose hours or hand over a plan and disappear. We build the full growth engine and stay accountable for it.

Most of the businesses that come to us don’t have a marketing problem. They have an accountability problem: nobody owns the outcome from start to finish. That’s what we solve.

That’s why QRA isn’t one more agency on the pile. It’s a single partner, one team, one point of contact — accountable for the outcome from start to finish.

Miguel Quina Ribeiro

Founder, QRA

Leave knowing exactly what your next step is.

Talk to QRA
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