AI automation

Automate your company’s repetitive work and reclaim hours every week.

We build systems tailored to your SMB that run on their own. No technical team, no extra tool to manage.

The problem

The day fills up with tasks nobody should be doing by hand.

Most of these processes can already be automated. The question is where to start.

07:45 Read and triage email
09:10 Reply to quotes
11:30 Update the CRM by hand
14:00 Copy data between apps
16:20 Compile the report
10:05 Follow up on leads
12:15 Move invoices to Excel
17:30 Reply for the 3rd time
07:45 Read and triage email
09:10 Reply to quotes
11:30 Update the CRM by hand
14:00 Copy data between apps
16:20 Compile the report
10:05 Follow up on leads
12:15 Move invoices to Excel
17:30 Reply for the 3rd time
07:45 Read and triage email
09:10 Reply to quotes
11:30 Update the CRM by hand
14:00 Copy data between apps
16:20 Compile the report
10:05 Follow up on leads
12:15 Move invoices to Excel
17:30 Reply for the 3rd time
07:45 Read and triage email
09:10 Reply to quotes
11:30 Update the CRM by hand
14:00 Copy data between apps
16:20 Compile the report
10:05 Follow up on leads
12:15 Move invoices to Excel
17:30 Reply for the 3rd time
07:45 Read and triage email
09:10 Reply to quotes
11:30 Update the CRM by hand
14:00 Copy data between apps
16:20 Compile the report
10:05 Follow up on leads
12:15 Move invoices to Excel
17:30 Reply for the 3rd time
07:45 Read and triage email
09:10 Reply to quotes
11:30 Update the CRM by hand
14:00 Copy data between apps
16:20 Compile the report
10:05 Follow up on leads
12:15 Move invoices to Excel
17:30 Reply for the 3rd time
07:45 Read and triage email
09:10 Reply to quotes
11:30 Update the CRM by hand
14:00 Copy data between apps
16:20 Compile the report
10:05 Follow up on leads
12:15 Move invoices to Excel
17:30 Reply for the 3rd time
07:45 Read and triage email
09:10 Reply to quotes
11:30 Update the CRM by hand
14:00 Copy data between apps
16:20 Compile the report
10:05 Follow up on leads
12:15 Move invoices to Excel
17:30 Reply for the 3rd time
What we can automate

Concrete results, not features.

≈ 2h saved per day
Automation

Email triage and replies

Every message is read, classified and answered — or routed to the right person — without anyone opening the inbox.

  • Replies in your voice, approved by you
  • Automatic routing by topic
  • Leads logged in the CRM instantly
Automation

Proposal and lead follow-up

Proposals no longer fall through the cracks. The system detects who hasn’t replied and follows up at the right time.

  • Automatic follow-up sequences
  • Tone and timing tuned to each lead
  • Meetings suggested and scheduled
Automation

Invoice data extraction

Invoices and receipts read themselves. Values are extracted, checked and posted to accounting.

  • Reads PDF, photo or attachment
  • Values checked automatically
  • Posted straight to accounting
Automation

Reports and dashboards

The numbers appear on their own. Sales, CRM and ops data combined into a ready-to-read report.

  • Data gathered from multiple sources
  • Report sent on the right day
  • Always up-to-date dashboards
Automation

Bookings and scheduling

Booking requests confirmed and scheduled automatically, with confirmation sent to the client.

  • Real-time availability check
  • Confirmation by SMS or email
  • Added to the calendar

And whatever is specific to your business.

The AI Radar identifies the processes with the biggest impact in your case.

How it works

It always starts with the diagnosis. The rest depends on your case.

There are no steps to climb. Every company starts where it makes sense.

1 / 4

AI Radar

A free 30-minute diagnosis. We identify the 3 processes with the biggest immediate impact on your business.

AI Map

A 6-12 month roadmap with an ROI estimate — for those who want the full plan before moving forward.

AI Project

We implement the prioritised automations, agents and integrations. No technical team needed on your side.

Support

Monthly support to keep everything running and improving as the business grows.

The services

Start with no risk. The recommendation comes after.

The diagnosis is free and we always state the price clearly before moving forward. Every company starts where it makes sense.

Service free

AI Radar

30-min diagnosis, 3 quick wins and an honest recommendation of the next step.

Service on request

AI Map

Half a day + a report with a 6–12 month roadmap and ROI estimate. Deducted if you move to implementation.

Service custom

AI Project

Implementation of the roadmap’s automations, agents and integrations.

Service on request

Ongoing support

Co-pilot (we guide, you implement) or Pilot (we ship one delivery per month).

Not ChatGPT Built for SMBs Start risk-free No technical team Free diagnosis Results the same day Not ChatGPT Built for SMBs Start risk-free No technical team Free diagnosis Results the same day
Frequently asked questions

The usual questions.

How it works

That’s common. The diagnosis exists precisely to understand what went wrong and define the right approach, with nothing wasted.

ChatGPT is a tool. We build the system around it — one that runs on its own, without someone copying prompts every day.

That’s exactly why QRA does the implementing. The diagnosis takes 30 minutes; the execution is on us.

Cost & risk

The diagnosis is free. Beyond that, it depends on what makes sense, and we always say so clearly before moving forward.

The first quick wins are usually up and running in weeks, not months.

No. What we build is yours, and documented. Ongoing support even has a mode — Co-pilot — where we guide and your team implements, precisely for those who want to become self-sufficient. People who stay with us stay because they want to, not because they can’t leave.

Is it for us?

Yes. QRA is built for SMBs — no six-month projects, no jargon. We start with what pays off quickly, at the scale of your business.

Yes. We work with real estate (answering and following up on viewing requests), healthcare (bookings, confirmations and reminders that cut no-shows), professional services (email triage and monthly reports), e-commerce (support, tracking and product descriptions) and SMBs in general — any repetitive process that currently eats up your team’s day.

In most cases yes — invoicing, CRM, email, spreadsheets, scheduling. In the AI Radar we look at your specific tools; if one of them won’t work, we say so upfront rather than letting you find out halfway through.

Data & trust

Only what is genuinely needed, and agreed with you before we build anything. Some processes run without any sensitive data leaving where it already sits — in the AI Radar we tell you what your specific case requires, concretely, not in theory.

Where a mistake is expensive, nothing runs unattended. That’s why replies to clients go out in your voice and approved by you: the automation drafts, your team confirms before anything is sent.

No. It’s meant to give them back the hours currently lost to copying, pasting and forwarding. The goal is for the team to finally do the work that keeps getting postponed — not for there to be fewer of them.

Miguel Quina Ribeiro a intervir num evento profissional.
Miguel Quina Ribeiro num painel de discussão.
Miguel Quina Ribeiro em conversa nos bastidores de um evento.

Uma carta do fundador

Porquê a QRA

A maior parte dos negócios que nos procura não tem um problema de marketing. Tem um problema de responsabilidade.

Quem acha que basta trocar de fornecedor, contratar mais um freelancer ou lançar mais uma campanha para resolver o crescimento do negócio, normalmente também acredita que um ajuste pequeno duplica a faturação da noite para o dia. Não funciona assim. A maioria das empresas que conheço tem ambição a sobrar. O que falta é sistema: gera-se tráfego numa agência, fecham-se vendas com outra equipa, entrega-se o projeto com freelancers avulsos, e no fim ninguém é responsável pelo resultado. Quando algo corre mal, cada fornecedor aponta para o fornecedor ao lado.

Comecei nesta área em 1994, como técnico de informática numa loja em Odivelas. Desde 1998 que desenvolvo projetos web. Já lá vão mais de mil. Fundei a montejunto.com em 2006 e vendi-a em 2013. Desde então geri projetos digitais para agências como a Made2Web, a OrangeDynamic, a Atlanticomp e a UltraNova, sempre do lado de quem entrega, não do lado de quem só vende a ideia. Em 2019 fundei a Quina Ribeiro, Lda., e por dentro dela nasceu o projecto QRA. Queríamos fazer, com equipa própria, aquilo que passei três décadas a ver feito de forma fragmentada: tráfego, conversão, entrega e gestão de projeto, tudo dentro da mesma casa.

Hoje lidero cerca de 40 pessoas: estrategas, designers, developers, gestores de tráfego, copywriters. Trabalhamos juntos como uma equipa, não como um conjunto de fornecedores. Não vendemos horas soltas nem entregamos um plano e desaparecemos. Construímos o motor de crescimento completo e ficamos responsáveis por ele.

A maior parte dos negócios que nos procura não tem um problema de marketing. Tem um problema de responsabilidade: ninguém é dono do resultado do princípio ao fim. É isso que resolvemos.

É por isto que a QRA não é mais uma agência a somar às outras. É um único parceiro, uma equipa, um ponto de contacto, com responsabilidade pelo resultado do princípio ao fim.

Miguel Quina Ribeiro

Founder, QRA

Leave knowing exactly what your next step is.

Talk to QRA
Accepting new projects
© 2026 QRA · AI automation for SMBs Free diagnosis · no commitment